Liisa Ketolainen advises the Ministry for Foreign of Affairs of Finland on the global Generation Equality campaign. With multi-stakeholder cooperation and measurable goals, the UN Women convened Generation Equality is currently the biggest effort in enhancing gender equality globally. In the Generation Equality campaign, Finland is a co-leader of the Action Coalition on Technology and Innovations for Gender Equality, committed to bridging gender gaps in digital access and competences, investing in feminist technologies and innovation, building inclusive innovation ecosystems, as well as preventing and eliminating online and tech-facilitated gender-based violence and discrimination. Advocating the opportunities of technology for gender equality and human rights, Liisa wants to see both technology development as well as relevant public regulation, policies and programs be human rights-based with embedded accountability and non-discrimination. In order to eliminate inequalities, it must be recognized where biases emerge and that is often in data.